New brand

Fill in the basics, then refine the JSON below.

Basics

Display name + slug.

Display name

project_id (locked once created)

Config

Voice, audience, CTAs, linking policy, blog template — full brand profile in JSON.

{
  "name": "",
  "domain": "",
  "tagline": "",
  "primaryLanguage": "en",
  "languages": [
    "en"
  ],
  "byline": "",
  "contact": {
    "email": "",
    "phone": ""
  },
  "social": {
    "linkedin": "",
    "facebook": "",
    "instagram": "",
    "tiktok": ""
  },
  "visual": {
    "logoUrl": null,
    "colors": {
      "primary": null,
      "background": "#FFFFFF",
      "text": "#1A1A1A"
    }
  },
  "audience": {
    "primary": "",
    "personas": [],
    "geography": ""
  },
  "voice": {
    "tone": [
      "conversational",
      "authoritative"
    ],
    "person": "second person",
    "sentenceLength": "short to medium; one idea per sentence",
    "avoid": []
  },
  "valueProps": [],
  "topicPillars": [],
  "ctaLibrary": [],
  "internalLinkInventory": [],
  "linkingPolicy": {
    "external": {
      "allowedDomains": [],
      "blockedDomains": [],
      "rule": ""
    },
    "forbiddenMentions": []
  },
  "blogTemplate": {
    "wordCountTarget": [
      1200,
      1800
    ],
    "must": [],
    "mustNot": []
  }
}